
One of my current projects is to assist RLR Yachting in bringing to life the inaurgral J Cup Malta regatta in April. RLR Yachting are the J-Boat agent for the country and the concept was to create an event that would bring together exisiting J-boat owners for three days of high quality racing to rejuvenate the fleet after a sluggish 2020 season. It is also an exciting opportunity to show case the J99, which is the latest J-boat design on the market and the first of it’s class in Malta.
My role in the project has included:
- Creating the event poster based on client’s brief
- Providing the event poster in a variety of formats suitable for different platforms, including: Facebook, Instagram and print
- Drafting event documents including Notice of Race and Competitor Welcome Pack and Event Schedule documents.
- Creating an event timings run sheet and getting quotes from relevant suppliers (ie, flag supplier, event t-shirts, catering etc)
- Creating the J-Cup event page which features an embedded Google form for competitor registration
- Designing the event t-shirt and getting print quotes together for client’s selection
- Creating social media content on a 3 x weekly basis in the run up to the event – this is mainly on Instagram but will include a 1 x weekly blog post in the final 4 weeks before the regatta
4 x T-shirt designs created for the JCup 2021 Main event poster Flag options for use on the committee boat, class flgas and marina banners at the JCup Malta 2021 Facebook banner format of the JCup Malta poster
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